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Weekly Briefing: Austria Celebrates Its National Day
The Find out more about this week's developments. Austria celebrated its most important national holiday. Diplomacy and some international organizations celebrate their anniversaries. Read about the latest developments in diplomacy in Vienna and Austria.
October 27, 2022
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Austria's Richest Man Passed Away: What Happens to His Red Bull Imperium?
Dietrich Mateschitz passed away last weekend at the age of 78. The richest Austrian leaves behind a corporate empire and was considered one of the richest people in the world with an estimated fortune of over 27 billion US dollars.
October 24, 2022
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Doing Business with the United Arab Emirates: World Expo 2020 Opens in Dubai
The World Expo 2020, which kept its name despite being delayed to 2021, is set to begin in Dubai on 1 October. The United Arab Emirates (UAE) has been a particularly sought-after market for many Austrian companies. Read about the upcoming Expo, the economic relationship between Austria and the UAE, and some of the many Austrian companies that have found success there.
September 23, 2021
Red Bull: Austria’s Most Valuable Brand
According to the brand ranking “Brandz” by Millward Brown, Apple leads the way. Red Bull comes at 83rd rank before Pepsi and Nescafe.
May 21, 2013
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Red Bull Sells More Than 5bn Cans Worldwide
Energy drink producer Red Bull was able to increase turnovers by almost 16 %, totaling € 4.93bn.
March 15, 2013
Red Bull: Massive Increase in Profits
The Austrian-Thai energy producer could improve its net income by 40% to € 311.2m.
October 8, 2012
Red Bull: Difficulties in Italy
The Austrian energy drink producer faces examinations by the Italian Competition Authority.
August 13, 2012
Austria's Top 10 brands: Red Bull Extends its Lead
The drinks giant has further increased its lead as Austria's most valuable brand. The top ten brands have a value of almost € 33bn.
July 13, 2012
Red Bull Remains Austria´s Most Expensive Brand
The energy drink producer has Austria´s most valuable brand. Red Bull´s brand value was up by 3.9% and reached € 13.93bn.
July 4, 2012
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Red Bull Still Waits for China
The Austrian energy drink producer aims to enter the Chinese market but still waits for the approval by Chinese authorities.
May 16, 2012
„Power Struggle“: Red Bull Declines Rumors
Red Bull commented that reports on an arising power struggle between the two owners are nothing else as “fanciful speculations”.
April 6, 2012
Power Struggle at Red Bull?
After the death of the inventor of Thai-Austrian energy drink, a power struggle between Mateschitz and the new majority owner may arise.
April 4, 2012
Starbucks Becomes Rival of Red Bull
The U.S. coffeehouse chain enters the energy drink market and attacks he market leader Red Bull.
March 22, 2012
Substantial Rise in Sales at Red Bull
The Austrian energy drink producer sold 4.6 billion cans last year. Sales were up by 12%.
March 21, 2012
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Red Bull Not Interested in Monster Beverage
Monster Beverage may not be a willing target. Moreover, the Austrian energy drink producer achieves strong organic growth in the U.S.
March 12, 2012
New Record in Agricultural Exports
In 2011, Austrian food exports exceeded € 9.0bn for the first time.
January 21, 2012
Strong Growth for Exports to USA in 2012
This year, Austrian exports to the U.S. will reach the level of 2008. The export volume will amount to € 6.0bn this year.
November 12, 2011
Red Bull Aims to Sell 4.6bn Cans
The Austrian energy drink producer wants to realize further growth. About one third of Red Bull´s budget goes into marketing.
November 5, 2011
Austrian Food Exports are Booming
About 66% of the domestic food production is being exported. Germany remains the most important foreign market.
October 10, 2011
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Red Bull Intends to Enter China
The Austrian energy drink producer has concluded the technical test phase. The market entry into China is now within splitting distance.
September 27, 2011
Agrana Raises Sugar Price Drastically
The Austrian sugar and starch company confirmed that the sugar price will rise significantly by the beginning of October. This is due to the “world market price”, the company stated.
September 6, 2011
Significant Increase in Brand Value of Austrian Companies
Austrias top ten brands increased their cumulated value by 6.8% compared to last year. Red Bull remains the most valuable brand; Novomatic achieved the highest increase.
July 6, 2011
Austria’s Best Brands
Red Bull defended its leading position as Austria’s most valuable brand in 2010. It is followed by Swarovski and Raiffeisen.
June 6, 2011
Red Bull Mobile now also in Belgium
The Austrian beverage company strives to develop a new business area within the telecom sector. After Austria, Switzerland, Hungary and South Africa, Belgium is to be established as its fifth market.
April 7, 2011
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Red Bull Intends to Double Sales
The Austrian energy drink producer plans a period of strong growth for the next eight years.
February 15, 2011
Record Results for Red Bull
The Austrian producer of energy drinks reached its best results ever in 2010 thanks to the markets in Turkey, Japan and Brazil.
January 22, 2011
Red Bull Massively Invests in Upper Styria
The Austrian energy drink producer Red Bull re-opens the former Formula1 race track in Styria.
January 1, 2011
New Markets for Red Bull and Rauch
The Austrian Food companies Rauch and Red Bull open new distribution networks through the Croatian Atlantic Group.
December 21, 2010
Red Bull taking flight
In 2008 and 2009, the energy drink maker halved the gain compared to 2007. Red Bull boss Dietrich Mateschitz wants his energy drink to build on old booms and sparkles, and he is optimistic.
July 23, 2010
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