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Red Bull

Red Bull: Austria’s Most Valuable Brand

According to the brand ranking “Brandz” by Millward Brown, Apple leads the way. Red Bull comes at 83rd rank before Pepsi and Nescafe.

May 21, 2013

Red Bull Sells More Than 5bn Cans Worldwide

Energy drink producer Red Bull was able to increase turnovers by almost 16 %, totaling € 4.93bn.

March 15, 2013

Red Bull: Massive Increase in Profits

The Austrian-Thai energy producer could improve its net income by 40% to € 311.2m.

October 8, 2012

Red Bull: Difficulties in Italy

The Austrian energy drink producer faces examinations by the Italian Competition Authority.

August 13, 2012

Austria's Top 10 brands: Red Bull Extends its Lead

The drinks giant has further increased its lead as Austria's most valuable brand. The top ten brands have a value of almost € 33bn.

July 13, 2012

Red Bull Remains Austria´s Most Expensive Brand

The energy drink producer has Austria´s most valuable brand. Red Bull´s brand value was up by 3.9% and reached € 13.93bn.

July 4, 2012

Red Bull Still Waits for China

The Austrian energy drink producer aims to enter the Chinese market but still waits for the approval by Chinese authorities.

May 16, 2012

„Power Struggle“: Red Bull Declines Rumors

Red Bull commented that reports on an arising power struggle between the two owners are nothing else as “fanciful speculations”.

April 6, 2012

Power Struggle at Red Bull?

After the death of the inventor of Thai-Austrian energy drink, a power struggle between Mateschitz and the new majority owner may arise.

April 4, 2012

Starbucks Becomes Rival of Red Bull

The U.S. coffeehouse chain enters the energy drink market and attacks he market leader Red Bull.

March 22, 2012

Substantial Rise in Sales at Red Bull

The Austrian energy drink producer sold 4.6 billion cans last year. Sales were up by 12%.

March 21, 2012

Red Bull Not Interested in Monster Beverage

Monster Beverage may not be a willing target. Moreover, the Austrian energy drink producer achieves strong organic growth in the U.S.

March 12, 2012

New Record in Agricultural Exports

In 2011, Austrian food exports exceeded € 9.0bn for the first time.

January 21, 2012

Strong Growth for Exports to USA in 2012

This year, Austrian exports to the U.S. will reach the level of 2008. The export volume will amount to € 6.0bn this year.

November 12, 2011

Red Bull Aims to Sell 4.6bn Cans

The Austrian energy drink producer wants to realize further growth. About one third of Red Bull´s budget goes into marketing.

November 5, 2011

Austrian Food Exports are Booming

About 66% of the domestic food production is being exported. Germany remains the most important foreign market.

October 10, 2011

Red Bull Intends to Enter China

The Austrian energy drink producer has concluded the technical test phase. The market entry into China is now within splitting distance.

September 27, 2011

Agrana Raises Sugar Price Drastically

The Austrian sugar and starch company confirmed that the sugar price will rise significantly by the beginning of October. This is due to the “world market price”, the company stated.

September 6, 2011

Significant Increase in Brand Value of Austrian Companies

Austrias top ten brands increased their cumulated value by 6.8% compared to last year. Red Bull remains the most valuable brand; Novomatic achieved the highest increase.

July 6, 2011

Austria’s Best Brands

Red Bull defended its leading position as Austria’s most valuable brand in 2010. It is followed by Swarovski and Raiffeisen.

June 6, 2011

Red Bull Mobile now also in Belgium

The Austrian beverage company strives to develop a new business area within the telecom sector. After Austria, Switzerland, Hungary and South Africa, Belgium is to be established as its fifth market.

April 7, 2011

Red Bull Intends to Double Sales

The Austrian energy drink producer plans a period of strong growth for the next eight years.

February 15, 2011

Record Results for Red Bull

The Austrian producer of energy drinks reached its best results ever in 2010 thanks to the markets in Turkey, Japan and Brazil.

January 22, 2011

Red Bull Massively Invests in Upper Styria

The Austrian energy drink producer Red Bull re-opens the former Formula1 race track in Styria.

January 1, 2011

New Markets for Red Bull and Rauch

The Austrian Food companies Rauch and Red Bull open new distribution networks through the Croatian Atlantic Group.

December 21, 2010

Red Bull taking flight

In 2008 and 2009, the energy drink maker halved the gain compared to 2007. Red Bull boss Dietrich Mateschitz wants his energy drink to build on old booms and sparkles, and he is optimistic.

July 23, 2010