Starbucks Becomes Rival of Red Bull

Published: March 22, 2012; 14:08 · (Vindobona)

The U.S. coffeehouse chain enters the energy drink market and attacks he market leader Red Bull.

Starbucks Becomes Rival of Red Bull / Picture: © Starbucks

Starbuck launches a new product range: with “Starbucks Refreshers”, the U.S. coffeehouse chain enters the energy drink market. As a result, Starbucks becomes a new competitor of the Austrian-based Red Bull. Starbucks operates 17,244 branches worldwide. 1,783 are located in Europe. In 2011, the coffeehouse chain realized sales of $ 3.4bn. Profits were up by 10% to $ 382m. In Austria,…

This article includes a total of 344 words.

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