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Red Bull Remains Austria´s Most Expensive Brand

Business › Economy ♦ Published: July 4, 2012; 16:36 ♦ (Vindobona)

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The energy drink producer has Austria´s most valuable brand. Red Bull´s brand value was up by 3.9% and reached € 13.93bn.

Red Bull Remains Austria´s Most Expensive Brand / Picture: © Wikimedia Commons / Gigi Soldano [Attribution]

Red Bull is not only the best known, but also the most expansive brand in Austria by far. Red Bull has a brand value of € 13.93bn and is followed by Swarovski (€ 3.67bn, -3.1%), A1 Telekom Austria (€ 2.29bn, -23%) and Novomatic (€ 2.29bn, +4.3%). Raiffeisen ranks fifth with a brand value of € 2.28bn (-22.6%). The most drastic decrease was recorded by Erste Group: the brand…