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Austria’s Best Brands
Companies ♦
Published: June 6, 2011; 17:30 ♦ (Vindobona)
Red Bull defended its leading position as Austria’s most valuable brand in 2010. It is followed by Swarovski and Raiffeisen.
Austria’s Best Brands / Picture: © Wikimedia Commons / Gigi Soldano [Attribution]
The cumulated value of the top ten Austrian brands amounted to € 31.7bn by the end of the year 2010, corresponding to a decline of about 7% compared to the previous year. The energy drink producer Red Bull has by far the most valuable brand (€ 11.97bn). It is followed by the optics and crystal group Swarovski with a brand value of € 3.39bn and Raiffeisen with € 3.06bn. The ÖBB…
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