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Red Bull taking flight

Published: July 23, 2010; 00:00 · (Vindobona)

In 2008 and 2009, the energy drink maker halved the gain compared to 2007. Red Bull boss Dietrich Mateschitz wants his energy drink to build on old booms and sparkles, and he is optimistic.

"This year will probably be one of the most successful years ever in the history of Red Bull", he said during the annual meeting of Sports Media Austria (SMA), the association of sports journalists in Austria. As reported the company based in Salzburg registered a decrease in their after-tax profit compared to 2007. Market-share wise, the bull is no longer the sole source in the energy…

This article includes a total of 252 words.

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