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Dietrich Mateschitz
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Weekly Briefing: Austria Celebrates Its National Day
The Find out more about this week's developments. Austria celebrated its most important national holiday. Diplomacy and some international organizations celebrate their anniversaries. Read about the latest developments in diplomacy in Vienna and Austria.
October 27, 2022
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Austria's Richest Man Passed Away: What Happens to His Red Bull Imperium?
Dietrich Mateschitz passed away last weekend at the age of 78. The richest Austrian leaves behind a corporate empire and was considered one of the richest people in the world with an estimated fortune of over 27 billion US dollars.
October 24, 2022
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Red Bull: Massive Increase in Profits

The Austrian-Thai energy producer could improve its net income by 40% to € 311.2m.
October 8, 2012


Red Bull Still Waits for China

The Austrian energy drink producer aims to enter the Chinese market but still waits for the approval by Chinese authorities.
May 16, 2012
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„Power Struggle“: Red Bull Declines Rumors

Red Bull commented that reports on an arising power struggle between the two owners are nothing else as “fanciful speculations”.
April 6, 2012


Power Struggle at Red Bull?

After the death of the inventor of Thai-Austrian energy drink, a power struggle between Mateschitz and the new majority owner may arise.
April 4, 2012


Substantial Rise in Sales at Red Bull

The Austrian energy drink producer sold 4.6 billion cans last year. Sales were up by 12%.
March 21, 2012


Red Bull Intends to Double Sales

The Austrian energy drink producer plans a period of strong growth for the next eight years.
February 15, 2011


Red Bull Massively Invests in Upper Styria

The Austrian energy drink producer Red Bull re-opens the former Formula1 race track in Styria.
January 1, 2011
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Red Bull taking flight

In 2008 and 2009, the energy drink maker halved the gain compared to 2007. Red Bull boss Dietrich Mateschitz wants his energy drink to build on old booms and sparkles, and he is optimistic.
July 23, 2010