Substantial Rise in Sales at Red Bull

CompaniesOther ♦ Published: March 21, 2012; 13:56 ♦ (Vindobona)

The Austrian energy drink producer sold 4.6 billion cans last year. Sales were up by 12%.

Substantial Rise in Sales at Red Bull / Picture: © Wikimedia Commons / Gigi Soldano [Attribution]

In 2011, Red Bull achieved to raise sales by 12.4% to € 4.25bn. All in all, 4.631 billion cans were sold by the Salzburg-based company. This corresponds to an increase of 11.4%.

In the U.S., sales rose by 11%. Substantial growth rates were observed in Germany (10%). However, the highest growth rates were recorded in Turkey (+86%), Japan (+62%), France (+35%) and Scandinavia…