Red Bull Aims to Sell 4.6bn Cans

CompaniesRetail & Consumer ♦ Published: November 5, 2011; 18:49 ♦ (Vindobona)

The Austrian energy drink producer wants to realize further growth. About one third of Red Bull´s budget goes into marketing.

Red Bull Aims to Sell 4.6bn Cans / Picture: © Wikimedia Commons / Gigi Soldano [Attribution]

The energy drink producer intends to raise its output significantly. In 2011, 4.6 billion cans should be sold. In 2010, the number of sold cans amounted to 4.2bn. Sales of € 3.8bn have been achieved. According to CEO Dietrich Mateschitz, about 10% of sales were profits.

The major part of Red Bull´s revenues were marketing expenditures. The energy drink producer has a…

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