Red Bull Aims to Sell 4.6bn Cans

Published: November 5, 2011; 18:49 · (Vindobona)

The Austrian energy drink producer wants to realize further growth. About one third of Red Bull´s budget goes into marketing.

The energy drink producer intends to raise its output significantly. In 2011, 4.6 billion cans should be sold. In 2010, the number of sold cans amounted to 4.2bn. Sales of € 3.8bn have been achieved. According to CEO Dietrich Mateschitz, about 10% of sales were profits.

The major part of Red Bull´s revenues were marketing expenditures. The energy drink producer has a…

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Red Bull Aims to Sell 4.6bn Cans

The Austrian energy drink producer wants to realize further growth. About one third of Red Bull´s budget goes into marketing.

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Sign up to read articles for free and to get personalized updates on the events that interest you.