Red Bull Intends to Double Sales

CompaniesRetail & Consumer ♦ Published: February 15, 2011; 01:02 ♦ (Vindobona)

The Austrian energy drink producer plans a period of strong growth for the next eight years.

Red Bull Intends to Double Sales / Picture: © Wikimedia Commons / Gigi Soldano [Attribution]

Within the next five to eight years, Red Bull's sales will double, according to the plans of CEO Dietrich Mateschitz. Only then is the development expected to flatten. Red Bull currently sells about 4.2bn beverage cans worldwide, which should become up to 8bn, Mateschitz said in an interview with the "Salzburger Nachrichten".

The plan to generate most of the growth in China is…