Record Results for Red Bull

Published: January 22, 2011; 11:23 · (Vindobona)

The Austrian producer of energy drinks reached its best results ever in 2010 thanks to the markets in Turkey, Japan and Brazil.

Record Results for Red Bull / Picture: © Red Bull

Red Bull recorded a sales increase of about 15.8% in 2010. The 4.2 billion cans sold (+7.6% compared with 2009) created a turnover of € 3,785bn. Red Bull claims not only to have reached a record in salesbut also in the operating profit, which exceeded the previous record year 2007.

This positive development has come about mainly through the specific growth markets of the drinks…

This article includes a total of 174 words.

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