Record Results for Red Bull

CompaniesRetail & Consumer ♦ Published: January 22, 2011; 11:23 ♦ (Vindobona)

The Austrian producer of energy drinks reached its best results ever in 2010 thanks to the markets in Turkey, Japan and Brazil.

Record Results for Red Bull / Picture: © Wikimedia Commons / Gigi Soldano [Attribution]

Red Bull recorded a sales increase of about 15.8% in 2010. The 4.2 billion cans sold (+7.6% compared with 2009) created a turnover of € 3,785bn. Red Bull claims not only to have reached a record in salesbut also in the operating profit, which exceeded the previous record year 2007.

This positive development has come about mainly through the specific growth markets of the drinks…