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Record Results for Red Bull
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The Austrian producer of energy drinks reached its best results ever in 2010 thanks to the markets in Turkey, Japan and Brazil.
Record Results for Red Bull / Picture: © Wikimedia Commons / Gigi Soldano [Attribution]
Red Bull recorded a sales increase of about 15.8% in 2010. The 4.2 billion cans sold (+7.6% compared with 2009) created a turnover of € 3,785bn. Red Bull claims not only to have reached a record in salesbut also in the operating profit, which exceeded the previous record year 2007.
This positive development has come about mainly through the specific growth markets of the drinks…
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