Red Bull Mobile now also in Belgium

CompaniesTelecoms ♦ Published: April 7, 2011; 08:13 ♦ (Vindobona)

The Austrian beverage company strives to develop a new business area within the telecom sector. After Austria, Switzerland, Hungary and South Africa, Belgium is to be established as its fifth market.

Red Bull Mobile now also in Belgium / Picture: © Wikimedia Commons / Gigi Soldano [Attribution]

Red Bull Mobile intends to work together with a subsidiary of France Télécom, Mobistar, entering the Belgian mobile telephony market via prepaid charge cards. Belgium is herewith the fifth Red Bull Mobile market.

Its own brand will be used and Mobistar will make available its mobile network and its distribution network. Red Bull Mobile will act as a Virtual Mobile Network…