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Significant Increase in Brand Value of Austrian Companies

Published: July 6, 2011; 14:07 · (Vindobona)

Austrias top ten brands increased their cumulated value by 6.8% compared to last year. Red Bull remains the most valuable brand; Novomatic achieved the highest increase.

Increase in Brand Value of Austrian Companies / Picture: © Vindobona.org

The latest study of eurobrand Austria found that the economic upswing resulted in a strong increase of the brand value of Austrian companies. The energy drink producer Red Bull defended its position as top ranking brand with a value of € 13.4bn (+11.9%). It is followed by the Tyrolean optics and crystal group Swarovski with a brand value of € 3.8bn (+12%).

Telekom Austria…

This article includes a total of 193 words.

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