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Significant Increase in Brand Value of Austrian Companies
Companies ♦
Published: July 6, 2011; 14:07 ♦ (Vindobona)
Austrias top ten brands increased their cumulated value by 6.8% compared to last year. Red Bull remains the most valuable brand; Novomatic achieved the highest increase.
Increase in Brand Value of Austrian Companies / Picture: © Vindobona.org
The latest study of eurobrand Austria found that the economic upswing resulted in a strong increase of the brand value of Austrian companies. The energy drink producer Red Bull defended its position as top ranking brand with a value of € 13.4bn (+11.9%). It is followed by the Tyrolean optics and crystal group Swarovski with a brand value of € 3.8bn (+12%).
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