Red Bull: Massive Increase in Profits

Companies › Retail & Consumer ♦ Published: October 8, 2012; 12:12 ♦ (Vindobona)

The Austrian-Thai energy producer could improve its net income by 40% to € 311.2m.

Red Bull: Massive Increase in Profits / Picture: © Wikimedia Commons / Gigi Soldano [Attribution]

Dietrich Mateschitz, founder and CEO of Red Bull, obtains dividends of € 75.6m. Mateschitz has a 49% share in Red Bull.

The growth markets for Red Bull are emerging markets. A license for the Chinese market is still missing, however. Initially, Red Bull wanted to enter China in 2011. The core markets are still Western Europe and the U.S.

Red Bull´s equity quota rose…

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