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Austria's Top 10 brands: Red Bull Extends its Lead

Business › Economy ♦ Published: July 13, 2012; 16:27 ♦ (Vindobona)

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The drinks giant has further increased its lead as Austria's most valuable brand. The top ten brands have a value of almost € 33bn.

Austria's Top 10 brands: Red Bull Extends its Lead / Picture: © Wikimedia Commons / Gigi Soldano [Attribution]

Worth € 14bn, Red Bull is Austria’s most valuable brand by a considerable margin and is also a premier-league player in Europe and worldwide. Global sales last year amounted to 4.63bn cans of the energy drink. This means that it is worth around € 10bn more than the number 2 in Austria: the Swarovski Group, , famous across the globe for their glittering crystals.

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