Red Bull: Austria’s Most Valuable Brand

Published: May 21, 2013; 15:35 · (Vindobona)

According to the brand ranking “Brandz” by Millward Brown, Apple leads the way. Red Bull comes at 83rd rank before Pepsi and Nescafe.

Apple, with a market value of $ 185 (€ 144bn), ranks first, followed by Google. Among the Top-100, at rank 83rd, is Austrian energy dring producer Red Bull with a market value of $ 10.6bn for the year 2013. Red Bull has increased its market value by six percent. However, at the same time the energy drink producer has lost three ranks. Among soft drink producers, Red Bull…

This article includes a total of 195 words.

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