Austria Must Underline its Headquarter Function

More+ ♦ Published: April 2, 2012; 18:37 ♦ (Vindobona)

Austria as hub for CEE markets is still popular. Nevertheless, there is a lack in a sustainable and flexible strategy. The geographical proximity to CEE countries is insufficient.

Austria Must Underline its Headquarter Function / Picture: © Wikimedia Commons / NuclearVacuum [CC BY-SA 3.0]

In future, the hub function for Central, Eastern and South Eastern European countries (CESEE) is not enough to attract multinational companies to Austria. Even top destinations like Switzerland or the Netherlands must rethink their strategy, experts think.

According to ABA (Austrian Business Agency), the Austrian business location is still an optimal starting point for doing…

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