Strategic Objectives of the Vienna Visitor Economy Strategy 2025: Premium, Cosmopolitan, Digital

Published: October 22, 2019; 20:05 · (Vindobona)

Vienna is already setting international standards in the holistic analysis of data for the development of destinations. The achievement of the goals of the Visitor Economy Strategy 2025 can be measured by six target indicators, which reflect the effects on turnover and added value as well as the satisfaction of residents and guests and ecological developments.

New age in tourism: City of Vienna presents Visitor Economy Strategy 2025. / Picture: © Magistrat der Stadt Wien / PID / David Bohmann

Six target indicators to measure success

Strategic goals require measurability and benchmarks - to develop a sensor for balance is a prerequisite for being able to act on the basis of facts and to make progress visible:

1) Direct and indirect added value effects of tourism in Vienna should increase by 50% from around 4 billion euros (2018) to 6 billion euros by…

This article includes a total of 1823 words.

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