Structural Change in Austrian Winter Tourism

CompaniesRetail & Consumer ♦ Published: December 31, 2010; 16:23 ♦ (Vindobona)

Despite the current good bookings in Austrian winter tourism, the industry will have to reorient in the long term. Guests may fail to appear soon.

Structural Change in Austrian Winter Tourism / Picture: ©

The long-term prospects of the domestic tourism industry seem to be murky.

On one hand, the number of Austrians who ski actively is falling, but 55% of the population are still practicing the national sport anyway.

On the other hand, the willingness to spend at least a one week-long vacation decreases. Only 14% of Austrians spend their vacation this way. High costs are a…