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Kern Leads an Image Campaign for ÖBB

People ♦ Published: April 26, 2011; 07:02 ♦ (Vindobona)

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With humorous content, but caused by the serious situation of the Austrian State Railway, CEO Christian Kern intends to promote greater understanding for the Group.

Kern Leads an Image Campaign for ÖBB / Picture: © ÖBB-Holding AG / Sabine Hauswirth

Christian Kern, formerly manager of the electricity company Verbund, has been CEO of the ailing Austrian Federal Railways for almost a year. His goal is to save the group from a fate such as that of Austrian Airlines. In 2009, AUA was not only given to Lufthansa as a present by the Republic of Austria, but provided on top with a subsidy of € 500m. With the liberalization of the rail…