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Swarovski Back on the Road to Success: Lux-Ignite Strategy Shows Results
After years of challenges, the Tyrolean crystal group Swarovski is back on the road to success. For the first time in five years, the company is in the black and recorded a significant increase in sales in the 2024 financial year. Thanks to the ambitious Lux-ignite strategy and a strong fourth quarter, CEO Alexis Nasard succeeded in returning the long-established company to profitability. But it was not an easy road.
Swarovski recorded an increase in sales last year, generating a total of 1.9 billion euros. / Picture: © Wikimedia Commons / Tupungato, CC BY 2.5 (https://creativecommons.org/licenses/by/2.5)
With sales of 1.906 billion euros and an increase of six percent, Swarovski had a successful year. The fourth quarter in particular surprised with organic growth of eleven percent. The company thus set a milestone: for the first time in five years, earnings before interest, taxes, depreciation, and amortization (EBITDA) were completely positive again. CEO Alexis Nasard was delighted…
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