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Alexis Nasard
Swarovski Back on the Road to Success: Lux-Ignite Strategy Shows Results
After years of challenges, the Tyrolean crystal group Swarovski is back on the road to success. For the first time in five years, the company is in the black and recorded a significant increase in sales in the 2024 financial year. Thanks to the ambitious Lux-ignite strategy and a strong fourth quarter, CEO Alexis Nasard succeeded in returning the long-established company to profitability. But it was not an easy road.
March 20, 2025
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