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Saving the Historical Habsburg Clothing Brand
The insolvency of the renowned Salzburg-based clothing manufacturer Habsburg in May came as a shock to lovers of the fine label of down-to-earth solidity. Two experienced entrepreneurs from the fashion and lifestyle industry have made the rescue of Habsburg their personal affair of the heart and have thus committed themselves to the continuation of the brand.
Michael Rumerstorfer (l.) and Markus Meindl (r.) continue to manage the traditional Habsburg brand. / Picture: © Habsburg/Schnabl
The successful German textile entrepreneur Markus Meindl and the internationally experienced retail expert Michael Rumerstorfer from Salzburg, who had held board positions for many years, found it unacceptable that a fashion brand like Habsburg could disappear from the market due to economic difficulties. The two joined forces and committed themselves to the future of the traditional…
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