Meinl: Big Plans in Russia

CompaniesRetail & Consumer ♦ Published: April 5, 2012; 20:05 ♦ (Vindobona)

The Austrian coffee roaster regards the CEE region as future market. Also China and Turkey are targeted. Last year, group revenues rose by 16% to € 125m.

Meinl: Big Plans in Russia / Picture: ©

The traditional coffee roasting company aims for further growth. Especially Russia is seen as future market, which is due to its “size and demography”. Also the average consumption of coffee is substantially lower than in other countries, Marcel Löffler, CEO of Julius Meinl Industrieholding. In Austria, consumption reached 8 kilograms per person and year. By contrast, the average…