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Starbucks to Expand in Austria
The U.S. company plans to strengthen ist market presence in Austria. In 2011, a double-digit sales growth is expected.

Starbucks, which has currently 12 branches in Austria, wants to grow substantially. Ten years ago, the coffee house chain already tried to enter the domestic market. Every month, a new branch should be opened. This strategy however, was not as successful as planned.
For 2011, the CEO of Starbucks Austria, Frank Wubben, wants to achieve a double-digit sales growth. But this aim…
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