Starbucks to Expand in Austria

CountriesUnited States ♦ Published: November 7, 2011; 15:06 ♦ (Vindobona)

The U.S. company plans to strengthen ist market presence in Austria. In 2011, a double-digit sales growth is expected.

Starbucks to Expand in Austria / Picture: © Starbucks

Starbucks, which has currently 12 branches in Austria, wants to grow substantially. Ten years ago, the coffee house chain already tried to enter the domestic market. Every month, a new branch should be opened. This strategy however, was not as successful as planned.

For 2011, the CEO of Starbucks Austria, Frank Wubben, wants to achieve a double-digit sales growth. But this aim…

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