Austria Tries to Adapt its Image

People ♦ Published: April 13, 2012; 15:07 ♦ (Vindobona)

In order to attract foreign investors, Austrian companies are attempting to amend the country’s image. Instead of tourism and culture, the industrial sector and the expertise should be underlined.

Austria Tries to Adapt its Image / Picture: ©

A group of 17 companies, including Raiffeisen Bank International AG, Voestalpine AG and OMV, together with the Austrian National Bank and the Vienna Stock Exchange have started the initiative “21 Austria”, which was the brain child of Raiffeisen Chief Executive Officer Herbert Stepic and is headed by Central Bank President Claus Raidl.

Especially U.S. and U.K. investors…