Zotter Sounds Chinese Market

People ♦ Published: January 11, 2012; 17:29 ♦ (Vindobona)

The Austrian chocolatier Josef Zotter wants to offer his products to Chinese customers. A market entry is considered.

Zotter Sounds Chinese Market / Picture: © Zotter Schokoladen Manufaktur GmbH

The manufacturer of premium chocolate products, Josef Zotter, distributes his products to China already via his internet-shop. “Currently, this works very well. Nevertheless, Chinese are not used to chocolate as we do. Besides that, European products are seen as luxury goods in China.”, Zotter explains.

Until summer, Zotter wants to observe the Chinese market. Then, he wants…

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