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KPMG: „Social Media Is the Key“

Published: January 18, 2014; 10:10 · (Vindobona)

The image of the global banking industry is not satisfying at all. According to a study released by KPMG, banks have to put more effort in social media activities.

This week, KPMG has published the study “The Social Banker”. The main message of the study is simple and essential for banks, but often disregarded.

Alexander Lippner, partner at KPMG Austria, thinks that banks which only do their core business will not succeed. “It´s wrong to say that banks have to focus on their core competences. Often, we ignore that social media are…

This article includes a total of 304 words.

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