Heineken Shuts Down Viennese Headquarters

CompaniesRetail & Consumer ♦ Published: January 14, 2013; 15:02 ♦ (Vindobona)

The Dutch beer producer shifts its CEE-headquarters from Vienna to Amsterdam.

Heineken Shuts Down Viennese Headquarters / Picture: © Vindobona.org


After the acquisition of Austrian Brau Union in 2003, Heineken could strengthen its position in central and east Europe significantly. In the last ten years, Heineken could control its subsidiaries in the CEE region from its sub-headquarters in Vienna. Now, the CEE sub-headquarters goes to Amsterdam. As a result, the Viennese location will be shut down. This was reported by…