Brau Union with Stable Results

CompaniesOther ♦ Published: March 26, 2011; 12:08 ♦ Updated: March 26; 12:10 ♦ (Vindobona)

The Austrian brewery Brau Union has sold more beer again, while maintaining sales and profits. Innovations and a more aggressive pricing policy provided for market growth.

Brau Union with Stable Results / Picture: ©

Austria's largest beer brewer, Brau Union Austria, is able to show to stable results. "We have managed to increase our sales volume in a slightly declining beer market", says CEO Mark Liebl.

Beer sales fell by 0.3% last year on the Austrian market as a whole, but Brau Union managed to increase its sales by 1.00%.

Overall, Brau Union sold 4,33m hectoliters on the domestic…