Brand Poland Increases Value Massively

Central- & Eastern EuropePoland ♦ Published: September 3, 2012; 21:43 ♦ (Vindobona)

In the Most Valuable Nation Brand ranking, Poland ranks 20th.

Brand Poland Increases Value Massively / Picture: ©

Compared to 2011, Poland recorded an increase by 75%. Last year, Poland placed 24th. The value of the brand Poland reached $ 472bn (2011: $ 271bn). The first three ranks are occupied by the U.S., China and Germany. The ranking was prepared by the London-based Brand Finance.

The authors of the report say that Poland´s brand could gain value because of its highly positive outlook…