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Austria Tabak Loses Market Shares

Companies › Other ♦ Published: April 6, 2012; 14:59 ♦ (Vindobona)

The U.S. group Philip Morris is the clear market leader in Austria´s tobacco market.

Austria Tabak Loses Market Shares / Picture: © Vindobona.org

Austria Tabak, owned by Japan Tobacco International (JTI) lost market shares last year again. This is the result of a market study created by the research institute AC Nielsen. With a market share of 35.9%, the main rival Philip Morris is now number one in Austria´s tobacco market. Last year, the market share was 35.4%. Austria Tabak lost 1.4 percentage points and now has a share of…

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