Telekom Austria Has Gained Market Power

Businessn.a. ♦ Published: January 15, 2013; 22:26 ♦ (Vindobona)

After the acquisition of the discount brand “Yesss!”, the market leader Telekom Austria could increase its lead. Nevertheless, the telecommunication group has to manage a lot of challenges this year.

Telekom Austria Has Gained Market Power / Picture: © Telekom Austria Group

The rearrangement of the Austrian telecommunication market is finished. The third-largest telecommunication operator Orange was taken over the smallest operator, Hutchison Austria. Telekom Austria has acquired Orange´s discount brand “Yesss!”. Nevertheless, Telekom Austria´s CEO Hannes Ametsreiter wants to keep the existing discount brand “bob”.

The sales price came at…