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Telekom Austria Has Gained Market Power
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After the acquisition of the discount brand “Yesss!”, the market leader Telekom Austria could increase its lead. Nevertheless, the telecommunication group has to manage a lot of challenges this year.
Telekom Austria Has Gained Market Power / Picture: © Telekom Austria Group
The rearrangement of the Austrian telecommunication market is finished. The third-largest telecommunication operator Orange was taken over the smallest operator, Hutchison Austria. Telekom Austria has acquired Orange´s discount brand “Yesss!”. Nevertheless, Telekom Austria´s CEO Hannes Ametsreiter wants to keep the existing discount brand “bob”.
The sales price came at…
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