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Telekom Austria Group announces harmonisation of its branding strategy across the Group triggering an amortisation of local brand values

Published: September 20, 2017; 12:19 · Updated: September 20; 20:51 · (Vindobona)

Today, the Telekom Austria Group announces that it has decided to harmonise its brands within the Group and to roll out the brand 'A1' throughout the Group in a gradual manner depending on local circumstances. This will trigger an amortisation of local brand values which amount as of year- end 2016 to approximately EUR 350 mn in total. The companies will amortise the brand values until the phase-out of the old brands. This will impact Telekom Austria Group's net result in 2017, 2018 and 2019. More than half of the impact is to be expected in Q4 2017 and in Q1 2018. The amortisation is not cash- relevant.

Telekom Austria Group announces harmonisation of its branding strategy across the Group triggering an amortisation of local brand values / Picture: © Vindobona

Disclosed inside information pursuant to article 17 Market Abuse Regulation (MAR) transmitted by euro adhoc with the aim of a Europewide distribution. The issuer is responsible for the content of this announcement.

20.09.2017

Vienna - Today, the Telekom Austria Group (VSE: TKA, OTC US: TKAGY) announces
that it has decided to harmonise its brands within the Group and to roll out
the brand 'A1' throughout the Group in a gradual manner depending on local
circumstances.

This will trigger an amortisation of local brand values which amount as of
year- end 2016 to approximately EUR 350 mn in total. The companies will
amortise the brand values until the phase-out of the old brands. This will
impact Telekom Austria Group's net result in 2017, 2018 and 2019. More than
half of the impact is to be expected in Q4 2017 and in Q1 2018. The
amortisation is not cash- relevant.

Following the implementation of A1 in Slovenia as well as amidst founding the
international ICT unit A1 digital, the group-wide rollout of A1 constitutes a
further step in order to strengthen the brand profile of the Group. A1 has been
established in the Austrian market for years and offers comprehensive
communications services, with high quality of service as well as future-proof
infrastructure and covers all convergent ICT topics.

For further information please see the following link:
www.telekomaustria.com/en/ir/ir-news [http://www.telekomaustria.com/en/ir/ir-
news]

Further inquiry note:
Susanne Reindl
Head of Investor Relations
Telekom Austria Group
Tel: +43 050 664 39420
Email: susanne.reindl@telekomaustria.com

end of announcement euro adhoc
--------------------------------------------------------------------------------

issuer: Telekom Austria AG Lassallestrasse 9 A-1020 Wien
phone: 06646636587
mail: investor.relations@telekomaustria.com
WWW: www.telekomaustria.com/ir
ISIN: AT0000720008
indexes: ATX, WBI
stockmarkets: Wien
language: English

Digital press kit: http://www.ots.at/pressemappe/2161/aom

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