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Telekom Austria Group announces harmonisation of its branding strategy across the Group triggering an amortisation of local brand values

Published: September 20, 2017; 12:19 · Updated: September 20; 20:51 · (Vindobona)

Today, the Telekom Austria Group announces that it has decided to harmonise its brands within the Group and to roll out the brand 'A1' throughout the Group in a gradual manner depending on local circumstances. This will trigger an amortisation of local brand values which amount as of year- end 2016 to approximately EUR 350 mn in total. The companies will amortise the brand values until the phase-out of the old brands. This will impact Telekom Austria Group's net result in 2017, 2018 and 2019. More than half of the impact is to be expected in Q4 2017 and in Q1 2018. The amortisation is not cash- relevant.

Telekom Austria Group announces harmonisation of its branding strategy across the Group triggering an amortisation of local brand values / Picture: © Vindobona

Disclosed inside information pursuant to article 17 Market Abuse Regulation (MAR) transmitted by euro adhoc with the aim of a Europewide distribution. The issuer is responsible for the content of this announcement.

20.09.2017

Vienna - Today, the Telekom Austria Group (VSE: TKA, OTC US: TKAGY) announces
that it has decided to harmonise its brands within the Group and…

This article includes a total of 379 words.

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