Skoda’s Domination in Poland

Published: October 11, 2011; 12:33 · (Vindobona)

According to research conducted by Samar, Skoda has been the unquestionable leader of the Polish car market during last 30 months.

Skoda’s Domination in Poland / Picture: © Flickr

It is a great achievement, because no brand before was able to lead for such a long time.

The success was caused by many factors. One of them was the variety of products. Skoda has not only refreshed its well known models like Fabia and Roomster, but has also systematically introduced new products, such as Superb Combi or Oktavia Tour. The Czech automobile manufacturer has appeared with model Yeti for the first time in SUV segment. Furthermore, belonging to Volkswagen Group producer has regularly enriched the assortment of engines and surprised customers with attractive packages.

In addition, the sales were supported by interesting and widely approved by customers promotion campaign.

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