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Online Sports Betting: Competition from William Hill

Published: October 13, 2010; 18:50 · (Vindobona)

Local providers of online sports betting get a new competitor. William Hill, Britain's largest betting shop operator (about 2,300 stores) has launched its own Internet offering for Austria.

Online Sports Betting: Competition from William Hill / Picture: © Flickr

The climate in the Austrian online betting market has become harsher in recent weeks. Trigger of the situation is the British industry giant William Hill, who with a broad advertising campaign has tried to alienate betting customers from top dogs such as Bwin. The competition responded promptly: Casinos Austria's offer tipp3 countered the anglophile advertising slogan of the island…

This article includes a total of 228 words.

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