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New Austerity Measures at RHI

Published: September 19, 2011; 11:49 · (Vindobona)

The new CEO of the Austrian refractory manufacturer RHI, Franz Struzl, insists on the expansion to BRIC-countries and the sales target of € 2.0bn.

New Austerity Measures at RHI / Picture: © RHI AG

The strategy of RHI remains still the same. Franz Struzl intends to cut costs at each production stage. In order to reach the sales target of € 2.0bn, the expansion to Brazil, Russia, India and China should be promoted. „We will not neglect Western Europe. But we don´t see growth potential here.”, Struzl announces.

What is more, Struzl aims to introduce new austerity measures. “We want to stabilize RHI for many years.” RHI did “very much in the past”, but there is “always potential to cut costs”. Production costs should decrease at “each stage”. Struzl wants to motivate collaborators to optimize the cost structure.

According to the CEO, the course of RHI seems to be successful. Furthermore, order books are full. The volatile commodity prices may be passed on to customers.

The current economic downturn is not surprising for Struzl. Thus, there is no need to make “emergency plans”. “We know what this means for our liquidity.”, Struzl adds. Nevertheless, Struzl cannot rule out any possibility of a further economic downturn.

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