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Huber Holding Acquires French Premium Men Lingerie Maker
Huber Group, the Götzis/Vorarlberg based lingerie maker has acquired the French premium brand Hom for men from Triumph Group to target the upmarket male underwear category.
Huber Tricot flagship store in Götzis / Picture: © Wikipedia / Böhringer
This move is born out of Triumph strategy to refocus its brand portfolio on global brands and on female consumers, and out of Huber Group’s intentions to expand its activity in the premium men’s underwear category.
Huber Group intends to capitalize upon Hom’s 50 years of history filled with innovations (Hom 1111 in 1968, HO1² in 1997 or PROTECT3 in 2013) and will…
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