China Entry: Palfinger Under Pressure

CountriesAsia-Pacific ♦ Published: November 5, 2011; 14:59 ♦ (Vindobona)

In order to ensure the internationalization strategy, the Austrian cranes manufacturer is expected to show improvements in entering the Chinese market.

China Entry: Palfinger Under Pressure / Picture: ©

Over the course of the past twelve months, Palfinger has increasingly communicated that its key aim is to acquire a Chinese peer in order to implement its internationalization strategy (mid-term sales target: 33% Europe, 33% Americas, 33% Asia-Pacific). To position itself in China, Palfinger needs to either acquire a Chinese peer or find a joint venture partner. According to Chinese…