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China Entry: Palfinger Under Pressure
In order to ensure the internationalization strategy, the Austrian cranes manufacturer is expected to show improvements in entering the Chinese market.

Over the course of the past twelve months, Palfinger has increasingly communicated that its key aim is to acquire a Chinese peer in order to implement its internationalization strategy (mid-term sales target: 33% Europe, 33% Americas, 33% Asia-Pacific). To position itself in China, Palfinger needs to either acquire a Chinese peer or find a joint venture partner. According to Chinese…
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