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SXSW South by Southwest Festival
Culture Tech at SXSW in Austin, Texas: The Austrian Version of Cultural Diplomacy
Austria was present at the 2018 music festival South-by-Southwest-Festival (SXSW) in Austin with a selection of its most innovative entrepreneurs and artists from culture, music and the start-up industry. The heart of the domestic performance was the Austrian Day at the German House in the legendary Barracuda Club. In the setting of a traditional Viennese coffee house inspired by Café Landtmann, the menu included inspiring discussions, technical innovations and entertaining performances in addition to Viennese sausages and Sacher cake.
March 16, 2018