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UniCredit Plans to Abolish “Bank Austria” Brand

Published: December 22, 2011; 11:43 · (Vindobona)

The Italian group will rename several subsidiaries in order to standardize its brand presence.

UniCredit Plans to Abolish “Bank Austria” Brand / Picture: © UniCredit Banca

UniCredit, the Italian parent company of Bank Austria, is working on a rebranding strategy that will concern several of its subsidiaries. Brands such as Bank Austria, HypoVereinsbank, Banco di Roma and Banco di Sicilia will be given up and replaced by the UniCredit brand name.

The Italian group is planning to abolish the brands of subsidiaries that were taken over several years…

This article includes a total of 147 words.

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