Swiss-based Investor invests in Tractive Pet Wearables

Press Wire ♦ Published: February 4, 2016; 09:00 ♦ (Vindobona)

Today a Swiss-based investor invested in excess of two million euros in Tractive, a fastgrowing Austrian business focusing on the development of pet wearables, such as GPS tracking devices for dogs and cats and pet fitness trackers. The investment will help the company to sustain an aggressive growth path and to further expand distribution.

Swiss-based Investor invests in Tractive Pet Wearables / Picture: © Vindobona.org

"We already have customers in over 80 countries worldwide. Now, we
have to make sure to expand distribution in those countries to even
more channels," said Michael Hurnaus, CEO and Co-Founder of Tractive.

The decision to go with this investor was easy, stated Hurnaus, as he
boasts a large network of connections and is a huge pet lover
himself. The investor…

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