Demmers Teehaus Seeks Entry into New CEE Markets

CompaniesRetail & Consumer ♦ Published: September 30, 2010; 16:15 ♦ (Vindobona)

The Austrian tea specialist Demmer, who is expanding into CEE with a franchising strategy, wants to enter new markets.

Demmers Teehaus Seeks Entry into New CEE Markets / Picture: © Demmers Teahouse

Currently Bulgaria is on the agenda. In Sofia, the tea merchant has already won over two new franchisees; the location for the shops, however, has not been determined yet.

In short, of the 29 Demmers Teehaus branches currently operating, ten are in Austria, the rest almost exclusively in the CEE region.

The company has one branch in Slovakia, five in Hungary and…